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USA TODAY - Best New Attraction in America

January 5, 2024 

Little Plumeria Farms named winner of the 2024 USA TODAY’s 10Best Readers' Choice Award for “Best New Attraction” in the nation

Haleiwa, HI – USA TODAY’s 10Best announces Little Plumeria Farms as America’s “2024 Best New Attraction.” The announcement of this prestigious travel award follows four-weeks of voting by USA TODAY readers, travelers and the general public.

Located in Haleiwa on the North Shore of Oahu, Little Plumeria Farms features one of the largest collections of rare hybrid plumeria flowers in the world, and garnered the most votes of 20 nominees from across 10 states, including the Google Visitor Experience, The Alamo, Lego Discovery Center, The Franklin Institute, Universal Studios, Harvard Museum, Knott’s Berry Farm, and the Sphere in Las Vegas. This year’s runner-up was the Alamo Exhibit in San Antonio, Texas at the newly built Ralston Family Collections Center behind the iconic Alamo Church. Nominees were chosen by a panel of travel experts including editors, writers and contributors from USA TODAY and 10Best.

Clark Little, co-manager of the farm, and known around the world for his shorebreak wave photography, has been helping his father at the farm since he was in his teens. “We are honored to have our family plumeria farm, here in the middle of the Pacific, recognized with this incredible award. It blew our minds just to be nominated alongside so many well-known attractions. To have this many people vote and support our farm, and be chosen as the best new attraction in the entire country… it’s crazy and is beyond what we dreamed of when we started our farm tours last year. I would like to thank the travel writers who visited the farm and nominated us, as well as the USA TODAY readers, our visitors, customers and fans who voted and supported what we do. And to all of our new fans, the next time you’re on the North Shore of Oahu, we look forward to sharing our collection of rare plumerias with their wild colors, patterns, shapes, sizes and fragrances.”

In 2023, in celebration of Little Plumeria Farms’ 50th anniversary, multi-sensory plumeria tours exploring sight, smell and touch were offered to the public for the first time. Almost every tour sold out during the 6-month season. This year the farm tours will start up on April 1st and run through October 31st, when plumeria flowers are back in bloom. Group Tours are offered 9:15am and 11:00am daily except Sunday and Wednesday. Private Tours, requiring a minimum of four people, are available by request. For details on Little Plumeria Farms and to book plumeria tours, visit their website at


Little Plumeria Farms, started in 1973, is located in Haleiwa on the island of Oahu, and is known for having the largest collection of rare hybrid plumerias in the world, many of which were created by Jim Little through 50 years of hybridizing plumeria flowers. The farm is run by three generations – Jim, his son Clark and grandson Dane. Visit the 20-acre plumeria farm overlooking the North Shore of Oahu to learn and experience everything about this beautiful fragrant flower so closely associated with Hawaii. Website at

About USA TODAY 10Best Readers’ Choice Award

USA Today

USA TODAY is a multi-platform news and information media company. USA TODAY, the nation’s number one newspaper in print circulation with an average of more than 1.6 million daily, and, an award-winning newspaper website launched in 1995, reach a combined 6.6 million readers daily. 10Best provides users with original, unbiased, and experiential travel content of top attractions, things to see and do, and restaurants for top destinations in the U.S. and around the world. It was acquired by USA TODAY in January of 2013. Website at